Your destination spa's brand image is the strongest sales tool you have. Your business image affects the way your prospects and peers perceive your company (and your team) because your online image is directly tied to your brand. Your destination spa brand is made up of the thoughts that immediately…

According to a study recently performed by Nielsen, 18% of searches start in social media sites, blogs, and Wikipedia, as opposed to traditional search engine result pages. This statistic is sure to rise as more and more people crave interaction online and are actively seeking conversations and information that interest…

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Your website is a powerful sales tool. A tool that should be working for you round the clock. 24/7. While you're sleeping, in a meeting, and yes, even while you're enjoying dinner with the family. Sadly, many companies are unaware their…

In this day and age, you can’t afford not to.Every major network has done it.  Miss that episode of Desperate Housewives?  You can sit in front of your computer and watch it.  Miss a big news story because you were too busy sleeping during the morning news?  Just log on.You…

I’m sure clients, colleagues, and you, Dear Reader, are sick of hearing me harp on how critical it is for companies to really understand their target market. Call me a broken record. I don’t mind. Before I take on a new copywriting project, one of the first questions I ask…